We were briefed by the BBC to promote their coverage of the FIFA World Cup in Russia, with particular emphasis on the tournament's enduring cultural importance. So we made a film that contained over 600 unique embroidered frames: a feat never before attempted at this scale. Alongside the film we created a real historical document - a 7 metre long tapestry depicting famous World Cup moments, to be displayed at Manchester’s National Football Museum, which will be updated with the best moments from Russia after the competition.
The film features a special arrangement of Russian folk song Oche Chernye recorded at Abbey Road with an iconic performance from operatic royalty Sir John Tomlinson. The film launched at half time of the FA Cup final on BBC One, to a peak audience of 8.7 million. So far it has over a million views online too.

Directed by Nicos Livesey
Embroidery by London Embroidery Studio

Produced by BlinkInk

Press:   Campaign, Creative Review, It’s Nice That, The Guardian