We were briefed by the BBC to promote their coverage of the FIFA World Cup in Russia, with particular emphasis on the tournament's enduring cultural importance. So we made a film that contained over 600 unique embroidered frames: a feat never before attempted at this scale and level of detail.
The film features a special arrangement of Russian folk song Oche Chernye recorded at Abbey Road with an iconic performance from operatic royalty Sir John Tomlinson. The film launched at half time of the FA Cup final on BBC One, to a peak audience of 8.7 million. So far it has over a million views online.

Directed by Nicos Livesey
Embroidery by London Embroidery Studio

Produced by BlinkInk

Alongside the film we created a real historical document - a 7 metre long embroidered tapestry depicting famous World Cup moments. The tapestry was displayed at Manchester’s National Football Museum, and was updated after the tournament with the best moments from Russia.

This video shows the raw animation of each of the film’s embroidered frames.

Press:   Campaign, Creative Review, It’s Nice That, The Guardian