We made some ads to get people to download Children in Need's fundraising pack. The campaign led to over 700,000 pack downloads (up 25% on last year), and over 70% UK adult recognition.
Children in Need raised a record £46.6m, which is exactly how much Zinedine Zidane cost Real Madrid in 2001, although of course the pound was much stronger then.

Directed by Nick Jones

We also created some billboards with the help of paper foldy artist, general good guy, and full-time American Dan Tague.